Mission
The World Green Business Association (WGBA), an ecology-focused membership organization, empowers businesses to capitalize on emerging green trends through marketing, education, and accreditation.
The WGBA serves to connect, promote, and reward environmentally-conscious businesses across all industry sectors, with the goal of attracting new business for all members.
Background/ Profile
Founded in 2007 by a marketing expert and directed by a collaborative environmental specialist, the WGBA appeals to a broad membership base; a core goal is to recognize what people are doing that is right.
Many business members already offer a green product or service but may lack marketing and/ or networking resources. Others want to ‘go green’ but lack the information and/ or staff capacity to take action. Many other members fall somewhere in between.
Specifically, the WGBA addresses common marketing needs like PR, advertising and networking, as well as daily operational needs such as energy efficiency, waste management, products/ inventory, and technology/ automation.
WGBA members benefit from cutting-edge knowledge and solutions in an increasingly green marketplace.